Journey Mapping
Purpose: Allows audiences and organizations to easily visualize the emotions and/or steps a user goes through when using a product or describing an experience.
Project Task: Map the emotions women experience for a specific health condition at each stage of their journey
Project Task: Map the path shoppers generally take in a grocery store when shopping for groceries
Project Task: Show the steps that consumers go through to learn about personal online security from discovery to regularly learning/educating themselves
Project Task: Map the stages of the customer travel journey from planning to post-trip communications with hotels
Project Task: Map the steps consumers take when shopping at an online retailer's website
